Writing a One page Business Plan

If you’ve been putting off writing your business plan, you’re not alone. Writing a business plan can seem like a daunting task, and lots of entrepreneurs avoid it for this reason.

 Working as a business Analysts at Kapso Business Services, we scan and analyze hundreds of companies every day. As India’s leading business brokers dealing with SME businesses, we have clients from a large range of industries who want to buy a business or sell a business for a large number of reasons. In any scenario, a solid business plan ensures a blueprint to follow rather than grasping in the dark. Its hard to begin and end and is a task that most entrepreneurs want to jump past.

 

But it doesn’t have to be. An easy way to start is with just one page.

There’s really not a lot of difference between a “one-page business plan” a Lean Plan, and a good executive summary.

The only real possible difference is the that the “one-page plan” must absolutely fit on one page in a font that most people can still read. A Lean Plan can be slightly longer but still uses summaries and bullet points, while traditional executive summary can extend to two or three pages—and it will usually use full sentences rather than bullets.

Investors don’t have lots of time to read and one page can get the idea of your business across quickly and succinctly. It’s actually a very good exercise to trim it down to the absolute minimum—it forces you to trim needless words and communicate your business idea clearly, with minimal clutter. The website Bplans has numerous free resouces to help entrepreneurs be successful in the best most efficient way possible.

The website has developed a formula that helps entrepreneurs quickly put together all the critical information that they need to define the strategy for their business.

Some people like to call this thier“business model canvas,” but it’s really the same thing.

Whether you want to call it a one-page business plan, an executive summary, or a Lean Plan, it should contain the following:

  1. A description of the problem your customers have
  2. Your solution (your product or service)
  3. Business model (how you make money)
  4. Target market (who is your customer and how many of them are there)
  5. Competitive advantage
  6. Management team
  7. Financial summary
  8. Funding required

If you feel like you have writer’s block, or you don’t know where to start, here are a couple of suggestions.

First, you can start with a detailed, step-by-step set of instructions for building your one-page business plan. You’ll be able to do it in under an hour.

Second, you can download Bplan’s free one-page business plan template and use that as a starting point.

Third, you can try out >LivePlan’s Pitch feature. Just answer the questions it asks and click “publish,” and you’ll have a professionally-designed, one-page business plan that is easy to share and covers everything an investor wants to know. Another good option is to follow  Caroline Cummings’ advice and write your business plan like it’s a series of tweets (seriously, it works).

The content of your plan is by far the most important thing—don’t stress about the design. Think carefully about what you are trying to communicate. Too many companies spend time focusing on presentation and graphical display of their plans when what they are saying and how they are saying it is really the most critical aspect of it all.

Don’t get me wrong—you don’t want to have an ugly presentation. But focus on the content, because it’s more important than anything else.

Remember: The executive summary (or Lean Plan, or a one-page business plan) is usually your introductory communication with investors, so it will be your first impression. Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business. You should spend more time on this part of your plan than on any other section.

Your one-page plan will be an extremely useful tool to help you refine your business strategy quickly and easily. It might even be all the business plan that you need.