Times of India Groups digital wing, Times Internet, has acquired Willow TV International, a cricket broadcaster in the Willow is a sports network in the US and features popular cricket matches and events. It was launched in 2010 by Vijay Srinivasan. Named after the English willow tree from which cricket bats are made. Willow is the only channel that is dedicated to cricket in the US, with an aligned digital service at www.willow.tv. It is available on 7 of the top 10 pay television platforms in the US, with more new launches in the pipeline.