Search Engine Optimization or SEO in short, is nothing but set of rules for optimizing your website for search engines and improve your search engine ranking. SEO has become widely adopted as an online marketing strategy because of its effectiveness. Though the digital landscape has changed dramatically over the past few years, but SEO remains an effective and important marketing strategy. The primary goal of a SEO is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines can
identify all relevant information online and ranking them in order of quality and relevance. There can be hundreds of factors that are involved when search engine ranks website organically. Google can analyse millions of pages in just 0.5 seconds. Thus, actions that we take will have a direct impact on our SEO ranking. sell my business in kolkata sell my business in bangalore sell my business in ahmedabad sell my business in pune businesses to buy in mumbai businesses to buy in delhi businesses to buy in gujarat businesses to buy in kolkata businesses to buy in bangalore businesses to buy in ahmedabad businesses to buy in pune businesses for sale in mumbai businesses for sale in kolkata businesses for sale in bangalore businesses for sale in delhi gurgaon businesses for sale in pune
Why is SEO important?
Search engines like Google and Yahoo serves millions of users per day looking for answers to their questions. If we have a website, then SEO can help your business grow and meet the business objective.
Search engine optimization is important because –
➢ Increased Traffic - Majority of search engine users will click on the first few links available. Majority of the users didn’t bother going to even second page. Thus, to gain visitor on your website, your website needs to appear on the top positions.
➢ Increased Site usability – With increased traffic on your website, it also helps to improve your site usability. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.
➢ Brand Awareness – When your website comes on top of the search engine panel, it will directly help to create a brand awareness. For instance- when you search for term – “buying and selling of business” than you will see the first organic search of Kapso’s website. This helps to create a top of mind awareness among the users looking for the same.
➢ Customer Insight – SEO also provides lots of metrics that helps you to tell more about your website’s visitors. Not just the demographics, interests, device information etc. but also provides information to where a user is at in their decision-making process. For instance- if you see most of the users have added items into cart but not going for final payment, then there might be a flaw on your payment page.
➢ Competition – Every business has competitors in the market. So, most of the time its not a choice but a compulsion to invest in SEO. Otherwise your competitors will capture the market share and even with the superior product, your company will fail
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